Some years ago an eye-catching tv commercial for Elave, a skincare products company, provoked a rather discernible YouTube backlash. The ad showed completely naked laboratory staff technicians wandering, talking and studying in an ethereal-white open work environment, apparently unaware of their nakedness. Curiously enough, in order to promote the safety of the work done in the house, the campaign choose a rather NSFW attitude. What if this physical lack of boundaries finds an existential counterpoint in the societal blurring between domestic and collective space, between working time and life time, between childhood and adulthood? Products are not just meant to be consumed but they aim at setting new modes of communication and knowledge.
Elave has nothing to hide
ELAVE - NUDE COMMERCIAL - Nothing to Hide Video » Best Sexy Scene » HeroEro Tube
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Elave Nothing to Hide Naked Commercial - Public Nudity, Nothing to Hide, See Through
Elave states its products are chemicalfree; therefore they have nothing to hide! The audience is first welcomed to the Elave Institute, and then taken on a tour of its sophisticated and clinical surroundings. Diagrams are drawn, water is tested, slides are inspected — all by a completely nude research staff. What do my fellow creatives think?
Elave has nothing to hide. Irish company Ovelle Pharmaceuticals is promoting skin products in a risque viral campaign featuring nude actors. A blonde woman, without clothes, tells the viewer about the safe quality of Elave cosmetics products, developed with the most reactive skin conditions in mind; eczema, dermatitis and psoriasis. Male and female lab technicians wander around in the background totally naked, apparently without any sense of self-consciousness.